Carol’s Daughter, a trailblazer in the realm of natural hair care, is thrilled to announce a long-term collaboration with tennis sensation Coco Gauff. In a bid to champion Black beauty for a dynamic new era, Carol’s Daughter proudly stands as the inaugural beauty brand to join forces with Coco.

Expressing her enthusiasm for the partnership, Coco Gauff remarked, “I’m thrilled to unveil my collaboration with Carol’s Daughter. Their expertise in natural hair care is unparalleled, and I’m honored to align with a brand that shares my principles. I’m eager to contribute to their ongoing mission of empowering countless women and young girls to embrace their natural curls and coils with confidence and authenticity.”

Coco Gauff, a burgeoning star in the tennis world, has enraptured global audiences with her extraordinary talent and steadfast commitment to authenticity. Despite being only twenty years old, Coco has already left an indelible mark on the sport, notably clinching the US Open title in 2023. Whether she’s competing at the highest echelons or gracing the court with protective styles or freely flowing curls and coils, Coco epitomizes a generation unafraid to celebrate and embrace their unique hair textures. Her bold experimentation with hairstyles reflects her self-assurance and willingness to challenge conventional beauty norms, serving as an inspiration to others to do the same. Her grace, resilience, and distinctive style have set her apart, establishing her as a role model for aspiring athletes worldwide.

Reflecting on the significance of Coco’s presence in the tennis world, Lisa Price, the founder of Carol’s Daughter, remarked, “The impact of seeing someone like Coco thrive in the realm of tennis is a testament to the groundwork laid by those who came before her. While representation of individuals who resemble us in this sport may be limited, their influence remains profound. It underscores the timeless notion: ‘If you can see it, you can be it.’ This collaboration holds special significance for me. When I established Carol’s Daughter, there was no blueprint for Black hair care brands. Yet, three decades later, the landscape has evolved, offering myriad options for our hair, our confidence, and our empowerment. Through Coco, we celebrate the strength, beauty, and authenticity of generations to come.”